Job Description

The Role:

This is a hands-on creative role for someone who lives and breathes content — and wants to help one of Asia’s most recognisable brands show up in fresh, culturally relevant ways.

As a Content Creator, you’ll be right at the heart of our biggest brand moments — from festive campaigns to major route launches, influencer activations, and beyond. You’ll turn ideas into scroll-stopping content that resonates with our audience, while working closely with a sharp team of social strategists, producers, and influencers.

Whether it’s a snappy Reel, a trending TikTok, or a behind-the-scenes clip from a live event — if it’s got storytelling power, you’ll help make it happen.

What you’ll be doing:

• Creating social-first content for AirAsia’s owned channels (IG, TikTok, YouTube Shorts, etc.)

• Filming, editing, and producing short-form videos using your phone or camera — fast and with flair

• Jumping on trends quickly and turning them into brand-relevant moments

• Working with influencers and creators on collaborative content pieces

• Covering live moments, events, and shoots — and turning them into real-time content

• Collaborating with the Social & Influencer Manager and Production Lead to bring campaign ideas to life

• Supporting campaign rollouts with content that fits the brief, the brand, and the platform

• Capturing and editing BTS, day-in-the-life, UGC-style, and reactive content

• Reviewing performance insights to help refine and improve creative output

• Keeping our content libraries organised and assets labelled properly for reuse
   

What we’re looking for:

• You have 1–3 years of experience creating content for brands, media, or yourself (show us your work!)

• You know your way around editing tools like CapCut, Meitu, VN, Adobe Rush, or even TikTok’s native editor

• You’re confident filming, editing, and producing your own content — fast turnaround is your thing

• You have a strong understanding of what performs on TikTok, Instagram, and YouTube Shorts

• You’re creative, scrappy, and can tell a good story without a big production crew

• You’re on top of pop culture, trends, sounds, and internet humour

• You’re a team player who can take feedback, build on ideas, and keep energy high

• You’re organised, self-motivated, and able to manage multiple projects at once
   

A few extras we look for:

We’re not interested in polished showreels only. We’re looking for someone who:

• Loves making content that feels real, fun, and in tune with the moment

• Can adapt quickly — you’re as comfortable behind the camera as you are in front of it (if needed)

• Communicates clearly and kindly with teammates and collaborators

• Has ideas for days and isn’t afraid to try them out

• Knows the difference between content that gets likes and content that builds love