Position Summary
The Manager, Loyalty Strategy is responsible for helping determine the long-term strategic direction and positioning of the TrueBlue program and co-branded credit card portfolio. This role will be responsible for identifying ways in which the TrueBlue program can continue to grow and thrive, leveraging JetBlue’s unique market position and customers. This candidate will work closely with both internal Loyalty teams and key strategic JetBlue teams across the commercial organization to ensure that the Loyalty strategy supports the overall goals of JetBlue. Through this candidate’s work, TrueBlue will look to further differentiate itself from competitor loyalty programs and become an even more attractive and industry leading program.
Essential Responsibilities
- Determine the long-term strategic direction for JetBlue’s TrueBlue loyalty program and co-branded credit cards, including but not limited to customer loyalty benefits, co-brand strategy, and partnership portfolio
- Analyze JetBlue customer types and engagement behaviors to identify highest-value segments and how to best target those customers
- Stay informed about changes in the airline and travel loyalty space and identify how industry trends may affect program engagement and success
- Coordinate across all teams in the Loyalty, Commercial and IT departments to ensure Loyalty initiatives build up and support the overall company strategy
- Maintain a robust short and long-term roadmap of Loyalty program initiatives and ensure projects are tracking towards on-time and successful completion
- Understand holistic JetBlue strategy and champion how Loyalty program strategy supports and augments broader JetForward strategy
- Evaluate and recommend new ways to create customer loyalty
- Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
- Other duties as assigned