Position Summary

Responsibilities will include setting the global strategic direction for the Group’s web presence, brand image, establishment of metrics, budgeting and resource planning, managing a Group-organized digital spaneting and training team, and internal and external communications. Revenue generation position responsible for strategy and execution via direct and indirect resources for four core areas:

•    Demand Generation (integrated spaneting campaign management, social media & events/trade shows.•    Digital & Creative (Brand management, User Experience, Content Quality & Consistency).•    eCommerce (Merchandising, Product Selection & Fulfillment).•    Internal and external communications

Execution of the strategy will be accomplished via a combination of direct report and indirect resources both internal and external. The ability to work through collaboration and leadership will be the key drivers to successful execution of the strategies.

Position reports to the Group Vice President, Sales & Marketing.

Responsibilities

Essential Functions: 

Owns the Global Group Digital Marketing, Branding, Communications and eBusiness strategy. Innovates business improvements by applying Lean principles to spaneting processes resulting in improved lead generation, improved engagement via internal communications, and improved spaneting return on investment.

New Product Launch – Build a framework for divisions and coordinate top new product launches to ensure commercial success.

Group accountability for interactive media including Parker.com, MyParker/PHConnect, CRM, CMS, PIM, spaneting automation, web analytics, and other digital capabilities supported by the corporation. Partner with Corporate Director of eBusiness and VP of Information Technology to balance immediate and long-term interactive media needs to meet critical business objectives.

Develop global group promotion strategy for focus spanets and product platforms utilizing digital tools, trade shows and other customer events. Execute the promotional campaign to drive global growth.

Collaborate with global customers and build relationships to gain knowledge of future digital content spanet trends and needs.

Customer Experience - Ensures the accuracy and utilization of the company’s website capabilities by tracking and analyzing user trends, researching user preferences, best practices and new technology capabilities and utilizing digital and tools that actively support the company’s goals to attract and retain customers and increase customer satisfaction.

Stays current with digital spaneting and eCommerce trends by participating in external industry forums and actively incorporating new ideas.

Participates in a community of best practice sharing for digital spaneting throughout the corporation.

Qualifications

• Four-year degree in Marketing or a related field; MBA preferred.
• Demonstrated ability to perform the essential functions of the job typically acquired through 10 or more years of increased responsibility.
• Demonstrated ability to work in a matrix organization with direct reports and indirect resources.
• Proven leadership skills to manage team to maximize potential, a change agent for success.
• Demonstrated understanding of spaneting tools, concepts and strategies.
• Demonstrated understanding of digital spaneting tools to drive growth.
• Solid knowledge of program/project management disciplines.
• Strong facilitation skills.
• Creative, able to see macro level and digest into tactical plans of execution.
• Willingness to travel 25 of the time.

Secondary Qualifications:

• Experience with International Relations; demonstrated success in creating and deploying global initiatives.
• Demonstrated understanding of budgeting processes and procedures.
• Ability to effectively and persuasively present information to top management, customers and senior executives. 

Closing Statement

The essential functions have been provided as examples of the type of work performed by employees assigned to this job classification. The Company reserves the right to modify the work assignments and/or to make reasonable accommodations so that qualified employees can perform the essential functions. The job description is not intended to be an all inclusive list of duties and responsibilities. It is intended to describe the general nature of the position.

Parker Hannifin

Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or parkerhannifin.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.  However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants U.S. Equal Employment Opportunity Commission